And the shopper is always an individual. She does not buy as part of a wider community and so she is taught to stop thinking of herself as part of a community, with shared strengths and shared objectives; she is conditioned to think of herself as a lone actor. She can choose to buy this car or that car, this house or that house, exercising economic power even while women’s collective power slips invisibly away. Capitalism relies on the individual and therefore it valourizes the individual.

— Against White Feminism: Notes on Disruption by Rafia Zakaria