the revolutionary new way to increase sales, build your brand, and get exceptional results
English language
Published Jan. 5, 2006 by McGraw-Hill.
With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications All companies, large and small, know that reaching customers directly and influencing--and being influenced by--them is essential to success. Blog Marketing shows marketing and PR professionals as well small business owners how to do just that without spending a lot of money. Readers will learn how to tap into the power of blogs to create a direct line of communication with customers, raise the company's visibility, and position their organizations as industry thought leaders. "Blogs will soon become a staple in the information diet of every serious businessperson . . . . Blogs offer an accelerated and efficient approach to acquiring and understanding the kind of information all of us need to make business decisions." -- John Battelle, Business 2.0
Un buon libro per farsi un'idea su come approcciare un business blog (il blog di una societa'/azienda). Ha molti esempi e numerose indicazioni su cosa fare e cosa non fare.
