282 pages
English language
Published Jan. 5, 2009 by Hyperion.
4 stars
(1 review)
Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for. Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models -- from cover.
Subjects
- Marketing
- Success in business
- Gratismaterial
- Marknadsföring